Below you can watch an interview with Kristin Holdø Hansen, founder of Soria Moria Boutique Hotel &  Soria Moria Educational Development Program, by Costas Christ, National Geographic Channel.  The interview is a part of a series of interviews with the finalist in World Travel & Tourism Council’s Tourism For Tomorrow Awards that took place at the Global Summit in Japan in April 2012, which will be featured on National Geographic Channel this August.

In the interview Kristin talks about the philosophy behind Soria Moria, empowerment of the local community through its pioneering employee ownership model, importance of interaction between travelers and the host community, and how a business case that is based on sustainability can create a win-win-win situation that can benefits all parties involved.  She also encourages the industry, including travelers, to demand more sustainability from hotels and tour operators during their travels in order to push more businesses to operate with best business practices.


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